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Vision

How do cancer patients make treatment decisions?

A major hospital network collaborated with Upstream to make sense of qualitative data and visually describe the journey cancer patients take to treatment decisions. Journey visuals mapped functional and emotional roles people and channels play throughout various stages of a patient’s journey. Upstream delivered highly visual tools to communicate the patient journey which were used to align and drive communication strategy, channel strategy, call center dialogue, and in hospital patient interactions and technology roadmaps.

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- Stopping the increase of US obesity rates could save nearly $550 billion, CDC report finds http://t.co/Yr7uHJL5
UPSTREAMthinking

The Cost of No Front End Innovation Process

The costs of in-market failure far outweigh the costs associated with deploying a robust front end innovation approach. Next time you need to make the case to invest in front end innovation, make sure you talk numbers.

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Vision

How do cancer patients make treatment decisions?

UPSTREAMthought

UPSTREAMthinking

The Cost of No Front End Innovation Process

AUSTIN +1 512 234 3757

AUSTIN
+1 512 234 3757