Front End Innovation Process

How do we consistently identify opportunity spaces across new and existing markets?

Upstream collaborated with Seaman Corporation to develop a customized, repeatable ideation process and facilitate an ideation workshop with 25 senior executives. Upstream developed the co-creation tool kit and defined the methods to engage internal stakeholders in collaborative ideation. Upstream then facilitated a 1-day workshop with 25 senior executives, where over 500 ideas were generated and ultimately synthesized down to 12 key opportunity spaces defined by market, technology and value proposition. The approach, tool kit, opportunity spaces and innovation process improvements were captured in a highly visual book.

“UPSTREAM planned and executed an engagement to identify growth markets and entry pathways with 25 people for our company. The engagement was a huge success getting mostly excellent ratings on all facets from a diverse and highly critical population. Upstream is a rare partner – so creative and visionary yet capable of organizing so much complexity. The deliverable from the engagement was beautifully executed and presented, while keenly focused on solutions for our company’s unique situation.”
- Director of New Business Development, Seaman Corporation