Front End Innovation Process

How do we create a perpetuating product pipeline that sustains top line growth?

Facing increased growth targets and a best selling product that had been on the market for nearly 10 years, Philips’ Outdoor Lighting Division sought to define a repeatable approach to create and deliver new products that resonate with the market. Upstream helped define where to look for new product and service opportunities, how to evaluate opportunities, how to engage customers in ideation and conceptualization of new products and services, and ultimately how to improve and validate both incremental and disruptive concepts. Upstream delivered the innovation strategy and process dashboard which enabled division leaders to communicate and demonstrate a scalable, repeatable plan to achieve aggressive growth targets.

“UPSTREAM provided important and essential insights into our market and business. They arranged and ran co-creation workshops that led to new and high potential concepts to build on. Most importantly, they provided us with a repeatable process of discovery, co-creation and validation that is both rational and inspiring.”
- GM, Philips Lighting