2 CONSUMER FOCUSED HEALTHCARE
The healthcare landscape is shifting from traditional provider-driven models to more individualized, consumer-focused care to relieve pressure on traditional systems.
Upstream curated this trend report for attendees of the HLTH USA 2024 conference on October 20-23. We believe these 7 healthcare trends are essential for enhancing outcomes for everyone. As experts in Human-Centered Design, we are excited to see these trends gain momentum and are committed to continuing our contributions to their growth.
Transition to value-based care:
Relieve pressure on traditional healthcare systems.
Support home-based care to address the needs of aging populations, chronic diseases, staffing. shortages, and resource constraints.
Change care from provider-driven to individualized models.
Goals for redesign of care experiences:
Drive workflow redesigns for preventive and coordinated care by engaging health leaders and customers.
Create personalized and efficient care experiences.
Innovate in virtual care, subscription drug delivery, and digital therapeutics.
Enhance accessibility and affordability of healthcare.
Pharmaceutical industry consumerization goals:
Adopt personalized services and virtual care.
Empower patients and improve affordability.
Strategy for making healthcare more consumer focused:
Engage customers and healthcare system stakeholders to create mutual wins - creating more personalized and efficient care experiences.
Why we’re excited:
Consumers now expect seamless and cohesive experiences from service providers in every sector, based on standards set by private sector corporations. Frustrated with the fragmented and inadequate services of the traditional healthcare industry, they are seeking better experiences and outcomes outside conventional systems. By adopting human-centered design methodologies which are proven to help consumer brands innovate and thrive in competitive markets—the healthcare sector can revolutionize its approach to meeting evolving needs of both patients and providers.
